Happy Thanksgiving!
So this might be a strange posting from someone working for a on-line events and webcasting technology provider but hear me out.
I've been on the road for the 6 weeks visiting partners, clients and prospects. We are already doing good business with our clients and partners. Most of this business has been build over the phone, email and on-line. Also, the many of prospects we've spoken to via the phone/email are ready to start working with us in 2008.
So why have I traveled nearly 20,000 miles, been on 2 continents and stayed in over 6 major cities since October?
Simple really, there is no substitute for being there in personal to truly grow and nurture a relationship. Trust is best built face to face. You can start a relationship via the phone or email as a follow up to an on-line event or inquiry. You can nurture that relationship the same way. But to truly build a bond of trust and understanding, you need to meet with people face to face and often (if possible).
Getting to understand your customers at both a business and personal level allows you to help them achieve their business and personal goals.
Whether it's a secure network so they can leave the office at 6pm to put their kids to bed or the execution an effective marketing plan so they can get promoted. As a marketer and salesperson that is our role - helping our customers achieve their goals.
So on this Thanksgiving Day, I have much to be thankful for personally and professionally. One thing is the willingness of my clients, partners and prospects to spare the time in their busy schedule to meet with me and continue to build a relationship.